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Jeff Klein has been a leading figure in the Conscious Capitalism movement for years. As CEO of Working for Good, Jeff activates, produces and facilitates mission-based, Stakeholder Engagement Marketing™ campaigns and Conscious Culture development programs.
Jeff is a founding trustee of Conscious Capitalism, and authored the award-winning book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders and change agents at work.
THIS WEEK, we're talking about The Practice of Working for Good - Part 2: Catalyzing Conscious Culture.
Let's check out some of our favorite Big Ideas from this week:
Big Idea #1: Build Trust and Safety
Successful conscious businesses recognize the human foundation of business, trust in people, and create safety so that people can bring their best self, courage and voice to the table and to the process.
Howard Behar, former CEO of Starbucks says to give "not rules, but recipes, so employees can add their own flavor." Behar would listen closely to the concerns of employees, then at meetings bring those concerns up in a relaxed and disarming way, giving way for employees to openly express their views. Every time he gave people a paycheck, he would also include a "mission check," for feedback on how the company was living up to it's mission and where the might be some gaps.
At Nordstrom the original employee handbook was one page with one rule, "Use your best judgment." Employees are never criticized for using their best judgment. There might be corrections and adjustments, but never harsh criticism or blame for doing the right thing in the moment.
Support your people to be their best, trust them, and then watch your company's culture flourish.
Big Idea #2: Recognize and Celebrate Great Behavior
At the Conscious CEO Summit this weekend, Jeff reflected on the tremendous amount of energy behind the principle of recognizing and celebrating great behavior.
"You can never say yahoo, great job! enough."
Giving recognition is one of the most significant things you can do. Allow your genuine appreciation to flow out frequently.
To tell someone "I see you. I see what you're doing, and it's awesome. Thank you." is worth more than any bonus or salary.
Big Idea #3: Cultivating Connection
It's extraordinary and touching to hear these words and feel the sentiment in the context of business. Yet, love and care are the essential ingredients for a healthy, flourishing conscious business.
The people promoting these values are the most accomplished ones in the room. People who have built multi-billion dollar companies and employ thousands to tens of thousands of people. John Mackey and Walter Robb of Whole Foods Market, Colleen Barrett of Southwest Airlines, Ron Shaich of Panera Bread, all reflect the core of their leadership being sourced in love and care.
Through love and care you tap into the higher potentials in people, higher levels of functioning and aspiration to create and achieve. When people are held in this way, they really shine.
Jeff reflected on how real and profound the effects are. And the results are off the charts! Panera bread is consistently rated the top restaurant chain by customers, and Trader Joe's sales, per square foot, are eight times the industry average. Southwest is the most profitable airline in the world!
Doug Rauch, former president of Trader Joe's reminds us that love is a four letter word, T I M E. Love and care are part of an ongoing conversation. We reflect, give feedback, make mistakes and succeed together. Companies that are successful in creating this kind of culture have a real, powerful bond that will hold things together over the long-run.
Other Cool Stuff
Want to learn more about Conscious Capitalism? Check out their awesome Vimeo channel here for lots of footage from the events + more!
Also be sure to stay up to date with Jeff and his organization at the Working For Good Facebook page!
Hope you enjoyed and see you in Week 5!
- The en*theos Team