John Allen Mollenhauer, (AKA John Allen or "JAM") is a nutrition education trainer and lifestyle coach, and the founder of NutrientRich.com—the trusted source on the web, for Nutrient Rich healthy eating and resilient living.
John Allen Mollenhauer began promoting “Nutrient Rich®,” the new two-word buzz term for healthy eating, back in 2005, when the USDA Dietary Guidelines recognized nutrient density as the fundamental principle of nutrition and the nutrient-poor, low-cal low-fat, low-carb diet fads began to quiet down in the media.
Excited about the opportunity to help define what it meant to eat “nutrient rich” and promote a revolutionary way of eating that people could quickly understand and digest, he created The 3 Classes of Foods™ at NutrientRich.com. It was one of the first nutrient density-based food profiling systems ever created. It was inspired by his previous work with Joel Fuhrman M.D., author of the best-selling book Eat to Live, and by The China Study—The Most Comprehensive Study of Nutrition Ever Conducted among other influential works in the new and emerging field of nutrient-rich nutrition. In 2006, he co-authored The Top 12 Findings of the China Study, with the authors.
Learning that eating “Nutrient Rich” did not necessarily mean you need to be 100% vegan or vegetarian to be optimally healthy (a potentially healthy choice nonetheless), he discovered that a diet of up to 90% or More Plant-Based, Nutrient Rich® foods optimized for maximum nutrient density (even with 10% wiggle room for some of your old food favorites) is the only way to sustainably reduce and even eliminate the desire to eat excess calories from nutrient-poor foods.
With so many overweight people, many who were getting sick and were unable to sustain weight loss-only or half-baked healthier diets that were not yet “nutrient rich,” he believed that this flexible, but optimal “Nutrient Rich” approach to healthy eating would have a mass appeal and revolutionize what it means to “eat healthy” as part of a resilient lifestyle. Knowing it was needed for both personal health and also the sustainability of the planet, John Allen made it part of his mission to help people make the Switch to Rich—the great-tasting healthy way to eat.
John Allen Mollenhauer, CPLC, teaches Switch to Rich at the en*theos Academy.