Peak: How Great Companies Get
Their Mojo from Maslow
with Chip Conley
Course Overview
After a long climb to the pinnacle of the hospitality industry, Chip Conley—CEO and founder of Joie de Vivre Hospitality—was rocked to his foundation by a dramatic economic downturn. His company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. This desperate situation made Conley reaffirm his belief in psychologist Abraham Maslow's iconic concept of the Hierarchy of Needs and rely on Maslow's theory of human motivation to help his business flourish once more.
In Peak, Conley will explore how Joie de Vivre —the second largest boutique hotelier in the world—overcame the storm that hit the travel industry by applying translations of Maslow's ideas to his company's winning business practices.
Throughout the course, Chip Conley will provide real-world examples from other companies including Google, Whole Foods Market, Harley-Davidson, and Southwest Airlines, and show how anyone can bring similar changes to their own work and personal lives. Peak reveals the miracle of human potential and shows what can happen when employees live up to their full potential, customers are completely transformed by the experience they receive, and investors are fulfilled by leveraging the potential of their capital.
Whether you are a start-up entrepreneur or in management at a Fortune 500 company, the principles outlined in Peak will help you maximize your own potential and the potential of those around you.
Who Should Attend?
Chip’s business insights are invaluable to business owners, investors, managers, employees, and anyone involved in a business or organization at all levels of operation. Learn how fulfillment and self-actualization drive your organization from the ground up, and be empowered to achieve your fullest potential while creating more success for everyone around you!
What You'll Learn
Week 1. Introduction: Maslow & Me
- Toward a Psychology of Business
- Karmic Capitalism
- The Relationship Truths
Week 2. Relationship Truth 1: The Employee Pyramid
- Creating Base Motivation
- Creating Loyalty
- Creating Inspiration
Week 3. Relationship Truth 2: The Customer Pyramid
- Creating Satisfaction
- Creating Commitment
- Creating Evangelists
Week 4. Relationship Truth 3: The Investor/Boss Pyramid
- Creating Trust
- Creating Confidence
- Creating Pride of Ownership
Week 5. Conclusion: Putting the Truths Into Action
- The Heart of the Matter
- Creating a Self-Actualized Life
Dates & Tuition
Date & Time: This course is available now for immediate download!
Tuition: $125
(If cash is tight, we offer a "Pick Your Price" model where you can choose to pay $125/$100/$50. And, if cash is *super* tight, you can apply for a scholarship!)
What You’ll Get Out of the Course
Modern application of Maslow’s Hierarchy of Needs, teaching you how to build the foundation for a Self-Actualized life and business.
A greater understanding of the underlying relationship dynamics and psychology of a thriving organization.
Learn how to skilfully interact with all levels of your business, including Employees, Customers, and Investors/Bosses, meeting the needs of all while building your legacy.
How to inspire your employees to perform to their greatest potential by igniting their intrinsic motivation!
How to create satisfied and enthusiastic customers who will market your business for you!
How to build confidence, trust and pride in your partners and investors, ensuring more business success for years to come!
Textbook for the Course
About Chip Conley
Chip Conley is the founder and Executive Chairman of Joie de Vivre Hospitality, California’s largest boutique hotel company which was founded in 1987. At the age of 26 with no industry experience, Chip created The Phoenix, taking a 1950’s seedy motel and turning it into a world-renowned "rock ‘n roll hotel" that catered to celebrities from David Bowie to Linda Ronstadt. Building on transformational leadership practices, and an innovative design formula that enables customers to experience an "identity refreshment," the company now consists of over 40 unique and award-winning hotels, restaurants and spas across the state with over 3,000 employees and revenues approaching $250 million. Joie de Vivre was awarded the 2nd Best Place to Work in the San Francisco Bay Area in 2008. Chip and his company’s time-tested techniques have been featured in TIME, Fast Company, Fortune, People and the Wall Street Journal.
In his most recent book, PEAK: How Great Companies Get Their Mojo from Maslow, Jossey-Bass, 2007, Chip shares his unique prescription for success based on the iconic Hierarchy of Needs. His new theory illustrates how Employees, Customers and Investors are ultimately motivated by peak experiences--and he demonstrates how to create these for each using real-world examples from his own company and peak performers like Southwest Airlines, Apple, Whole Foods Markets, and Harley-Davidson. Chip has delivered numerous key note presentations and leadership seminars to diverse industries from health care to high-tech to non-profit arts organizations. He has spoken to hundreds of corporate groups from Schwab to State Farm Insurance to Google. Chip’s other books include The Rebel Rules: Daring to be Yourself in Business, Simon & Schuster, 2001 and Marketing That Matters: 10 Practices That Can Profit Your Business and Change the World, co-authored with Eric Friedenwald-Fishman, Berrett-Koehler Publishers, 2006.
Chip has been honored with top hospitality industry awards and, in 2008, Chip was selected as one of four finalists for the 2008 "Corporate Hotelier of World" award by the prestigious Hotels magazine. Chip is a big believer in giving back to the community and is recognized as a committed and creative philanthropist. He is the founder of San Francisco’s Annual Celebrity Pool Toss, which has raised over $3 million for inner city youth programs now thriving in the troubled neighborhood where he launched his first hotel. He is a member of the Young President’s Organization and received his BA and MBA from Stanford University. In 2007, Chip was named the Bay Area’s Most Innovative CEO by the SF Business Times, among business leaders across all industries in the Silicon Valley, San Francisco and East Bay business communities.
Praise for Chip Conley
"What do Yvon Chouinard, Timothy Leary and a company where one third of the employees clean toilets for a living have in common? As brilliant entrepreneur Chip Conley will teach you in this groundbreaking book: Abraham Maslow. Essential reading for anyone trying to create an organization with meaning."
— Seth Godin, author of Purple Cow and The Dip
"Chip Conley gives a brilliant analysis of the absolute necessity of Maslow's hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, all stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches-most successfully!"
— Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness
"Thoroughly engaging and full of useful ideas to create peak performance. Practical wisdom at its best, providing vivid examples plus personal experience to help leaders get terrific results."
— Warren Bennis, distinguished professor of management at the University of Southern California and author of On Becoming a Leader
"Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslow's theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley's depth and candor make this book a must-read for everyone who wants to improve their organization."
— Bill George, former CEO of Medtronic and author of Authentic Leadership and True North
"Strategy? Got one. Tactics? Check. But there's one more key element without which you won't get anywhere: Motivation. PEAK will show you how to create motivated employees, customers and investors and tells the story of how one spectacular entrepreneur does it by treating people right-and how they return the favor."
— Chris Anderson, editor-in-chief of Wired and author of The Long Tail
"This is a book that I will enthusiastically recommend to my friends and colleagues."
— Fred Reichheld, author of The Ultimate Question, Loyalty Rules, and The Loyalty Effect
"Chip Conley has captured something special here. PEAK shows how to apply fundamental human principles toward building a great company and offers poignant insights for all leaders."
— John Donahoe, President of eBay Marketplaces
"Chip Conley's book is a perfect combination: part personal story, part business theory, part how-to instruction. PEAK combines head, heart, and soul for today's aspiring business leader. Don't just read this book-do it!"
— Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor, Fast Company
"One of the best business books I've read. A unique combination of organized intelligence and creative insight. I guarantee it!"
— George Zimmer, CEO and Chairman Men's Wearhouse, Inc.
"Within this engrossing, inspiring, and all-around wonderful book is the gripping story of an extraordinary company facing the most trying circumstances imaginable and emerging stronger than ever. If you want to build a great business, work in a great business, or simply understand what greatness in business is all about, you need to read PEAK."
— Bo Burlingham, editor-at-large of Inc. and author of Small Giants: Companies That Choose To Be Great Instead of Big
"Chip's book is a rare combination of poignant story, potent theory, and prescriptive action steps -- it is applicable to both public and private sector work."
— Gavin Newsom, Lieutenant Governor of California and former Mayor of San Francisco
"Chip Conley proves that Abraham Maslow's brilliant theories regarding work and leadership can not only be applied in the real world but, when embraced, often lead to enormous competitive advantages. Chip's book is an instructive guide for any leader who seeks to build enlightened organizations that tap the potential of employees and capture the hearts and minds of customers and shareholders."
— Deborah Collins Stephens, co-author, Maslow on Management,The Maslow Business Reader and co-founder of The Center for Innovative Leadership
"You can be born smart, but you cannot be born wise. Wisdom takes time to acquire. I found a lot of wisdom in Chip's book that would work for any organization."
— Robert Stephens, founder and Chief Inspector Geek Squad
Founder and Executive Chairman of Joie de Vivre Hospitality and Author, PEAK: How Great Companies Get Their Mojo from Maslow. Learn more about Chip »
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