Greetings!

This is Brian, your friendly Philosopher + CEO over here at en*theos. We appreciate you taking the time to learn more about what we’re up to and we’re looking forward to growing together in the months and years and decades ahead! Here’s a quick look at our biz. :)

Our Name

Let’s start with our name: en*theos. Two little Greek words. Put ‘em together and you’ve got enthusiasm—or “God within”—the secret sauce to an authentically awesome life.

(My wife, Alexandra, and I are passionate about plugging into the highest within ourselves more and more consistently and we thought creating a business all about helping *you* do that as well would be pretty cool. :)

Our Mission

We’re passionate about creating cool stuff to help you optimize your life. We’re also passionate about creating a cool company that demonstrates how businesses can be a force for good.

Specifically, our purpose is to change the world by inspiring and empowering people to optimize their lives so they can live with more health, happiness, meaning and mojo while making a positive contribution to their families, communities and world.

To achieve that, we believe we need to start with virtue.

Our Virtues

Short version: Our business is founded on the timeless virtues of en*thusiasm, generosity and integrity. (+ fun! :)

Longer version: The classic Greek philosophers (think: Socrates, Plato and Aristotle) tell us that if we want happiness we’ve gotta live with what they called Areté—which directly translates as “excellence” or “virtue” but has a deeper meaning—something closer to: “living at your highest potential moment to moment to moment.” (Mini-manifesto here.)

Modern day scientists echo this wisdom. In fact, leaders of the Positive Psychology movement tell us that if we want to flourish, we need to put our virtues into action—embodying what they call “character strengths” ranging from wisdom, courage, and gratitude to love, creativity and kindness. (Take the VIA Character Strengths test here and discover your strengths!)

We figure that if we want to help you flourish, our *business* needs to be grounded in virtue. So, here are our top virtues—the qualities we strive to embody as we serve you and create cool stuff:

1. en*thusiasm. We named our business en*theos for a reason. As individuals actualizing within the context of our business, our highest goal—our ultimate purpose—is to more and more consistently connect to the highest within ourselves as we inspire and empower you to do the same.
   We know that if we want to most fully serve you, the most important meetings we have every day are with ourselves as we rock our fundamentals like meditation, exercise, good nutrition, practicing gratitude and other stuff that keeps us plugged in and shining with radiant enthusiasm.
2. Generosity. Did you know the word “generosity” comes from the Latin word generosus which means “of noble birth.” Yep. (Thanks to Tim Sanders for that love.)
   We strive to be noble, giving generously in everything we do—from our “Pick Your Price” model and scholarship offerings to our generous deals with our partners and our 5-star service.
   We give because we like to. It feels really good. :)
3. Integrity. From our perspective, we’re either integrated or we’re dis-integrating.
   For us, integrity shows up in the little things. We honor our commitments. We one-touch emails and go for efficient completions on tasks and projects.
   We know that theory and talking about high ideals is rudimentary training. The advanced stuff? LIVING the wisdom we know to be true. We’re committed to being in integrity by translating what we know into who we are and what we do.

Our SPICEy Stakeholders

One of the key differences between a typical business and a Conscious (or, as we like to say “Optimal”) Business is the fact that, whereas a normal business focuses pretty much exclusively on maximizing profits for its shareholders, a conscious biz strives to maximize the benefit of all of its stakeholders.

Leading thinkers (thx Raj, Jag and David!) tell us that we want to get SPICEy, making sure we’re serving all of these stakeholders really well:

• Society
• Partners
• Investors
• Customers
• Employees

Here’s how we approach our SPICEy stakeholders:

• Society. We’re changing the world by inspiring and empowering people to be the change they want to see.
• Partners. We’re committed to helping our partners amplify their wisdom while building their businesses. (And, hopefully, telling us: “That’s the best experience I’ve ever had in business!”)
• Investors. We’re committed to creating wealth for our investors as we demonstrate that doing the right thing is good for business. (We’re pretty much a family-owned biz with a few small, close investors!)
• Customers. We’re committed to helping our Philosophers optimize their lives and live with more happiness, meaning, mojo and en*thusiasm!
• Employees. We’re committed to creating the greatest place to work as we help our team members actualize as they have fun making a positive contribution to the world.

Our Team